Thursday, July 28, 2011

It is what you make of it.

Had been planning a post on "Self Important Arrogant Web Socialites"....you know the FB homepage top-news-post-owners who invariably dominate your entire home page and irritate you to no end with their irrelevant updates! Updates that speak about what they did when...and how...in details! Updates that scream out their achievements (mostly over-exaggerated...and nothing more than what you may have had easily achieved a lot earlier in your life but never blown the trumpet about!). Updates that speak of the number of times they visited the loo and the loo-reforms that they wish to bring about... blah blah blah. Those are our very own Self Important Arrogant Web Socialites...SIAWS.

But then i thought...why go into such treacherous waters and invoke the fury of so very many SIAWS.... n i chose to write about the latest Google Chrome Adverts....i love them. Simplicity redefined!

check the "Dear Sophie" ad... http://www.youtube.com/watch?v=R4vkVHijdQk ...Daniel Lee, Dad.

This ad features a proud new father who uses the web to share memories with his daughter as she grows up.....


This advert touches so many emotions...so many of them.
It reminds you of your Dad... it reminds you of the day when he got for you the toy you'd been throwing tantrums for... It reminds you of the times when he chided you for the mistakes you made and then made it up with a hug. Your mind floods with memories of your own childhood and you wish you could look back at them again...together with your dad.
While watching the video you decide that you too will record memories to share with your kid. The Mom or Dad in you wakes up to a new dream!
Its the magic of Simplicity and Love!

Edward Lewis, Dad.... http://www.youtube.com/watch?v=O5NKYKE6U2c ...this is another version of the same advert "Dear Hollie".....and this one ends with the lines... "I've been emailing you all your life. One day we'll look back at these together."

More than the content, its the style that has caught my attention. In this materialistic world of artificial effects nothing attracts more than the simplicity of emotion and thought. A simplistic approach to marketing...Google seems to have played just the right cards!
 A merger of technology with the most basic of all human emotions...humanity. That has played the pivotal role in the conceptualisation of this advertisement...that is evident.

It is true...technology is not supposed to be your life...it is supposed to be a part of it only. You are the Master and Technology is your Power.
And, yes....the Web is but a medium of expression and Technology enables efficient sharing of that expression. Anyone with a fair amount of knowledge as to how to express him or herself can use the Web to his or her advantage. No Web user is better than the other when they start out... but it is how well you can use your Power that determines who becomes a better Master of the Power-tools provided to him/her.

"The Web is what you make of it."

Google has come up with an apt Tagline.
No one is more important than the other on the Web. you create your own identity and maintain it. It is unwise to make technology your life...for after all it is but just Virtual. Technology is an aid that helps to make real life living more delightful...more joyous and more loving.... just like Daniel Lee and Edward Lewis. They have created a storehouse of memories that they wish to share with their kids when they grow up. they never intended to or will never even wish to bring their children up in the virtual world... its more like a virtual album of real life memories....

They've used the Web in their own way...and have generated smiles.

SIAWS...do something worthwhile....make someone smile...not a smiley but a real smile!

Ah! Maybe someday my Blog will have some similar effect on me and my readers!! :) ..........lets smile...together!




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